The mobile revolution is under way. While we’re still in the early stages of smartphone use in general, it’s clear that technology is already beginning to change how we live — and work. For claims adjusters, the revolution started years ago with laptop estimating and access to e-mail outside the office. But the future holds [...]
mobile apps
The majority of auto insurance shoppers now start the quoting process online, according to a recent J.D. Power study. When you’re evaluating the success of your online quoting process, the most important initial metrics are the quote completion rate — the percentage of people starting the process who actually finish it — and its converse [...]
Apple’s App Store has close to a half million mobile applications available for download. Yet today, if you search the site for “auto insurance,” you get only about 100 apps. Almost all major auto insurers are providing various claims reporting and policy management tools on the web, including early mobile applications. But we expect a [...]
