For many insurers, 2011 will go down in history as one of the costliest years ever for weather-related losses. In the spring, we had deadly tornadoes and powerful hailstorms. Later on, it was wildfires, tropical storms, and hurricanes. By the end of June, the industry had suffered an estimated $23 billion in direct insured losses [...]
Jimmy Engstrom
Cross-selling is big business for insurance companies. Retention rates are about 10 percent higher for customers who bundle their auto and homeowners policies compared with monoline policyholders. And, of course, if you can get a customer to buy two policies in one transaction, you increase your revenue and decrease your average acquisition costs. To entice [...]
