ISO PreScreen™ Personal Auto

ISO PreScreen Personal Auto is an insurance-risk prospecting tool that uses predictive analytics to help you achieve your marketing objectives.  Now you can identify potential customers based on a wide variety of characteristics related to risk. And you can more closely align your marketing efforts with your risk tolerance and overall strategy.

The ISO PreScreen Advantage
For each of their rating territories, insurers establish a base rate reflecting the average expected loss cost in the territory. But there’s actually a distribution of risk and expected loss costs – even within a small geographic area. The ISO PreScreen Personal Auto score more closely follows the actual distribution of risks, so you can identify the full range of risks in currently defined territories and better match premium and exposure.

Here’s how it works

ISO PreScreen Personal Auto will evaluate your own prospect lists  — or third-party lists — and provide easy-to-use scores. The scores are the output of an analytic tool that examines hundreds of insurance risk indicators, such as:

• traffic density
• driving patterns
• traffic generators
• topography
• weather

To calculate a score, ISO PreScreen Personal Auto uses various components of the ISO Risk Analyzer® Personal Auto  model.  The model examines hundreds of insurance-risk indicators, pinpoints characteristics down to the street address, and predicts expected losses at the policy level.

You can use ISO PreScreen Personal Auto scores on their own to target prospects.  Or you can use the scores together with marketing techniques that incorporate indicators such as credit-based scores. You can also use ISO PreScreen scores to complement other marketing analytics, such as models designed to identify prospects most likely to purchase.

For more information . . .
. . . on ISO PreScreen Personal Auto, call Dale Halon at 614-895-8806, or send e-mail to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it